If you’re searching for a uBreakiFix® alternative, look no further than EasyITGuys. We offer everything tech users love about uBreakiFix – fast, expert device help – and go above and beyond with friendly USA-based support, comprehensive cybersecurity, and personalized service. EasyITGuys is not affiliated with uBreakiFix (now known as Asurion Tech Repair & Solutions), but we provide a trusted independent option for all your tech needs. Whether you’re a home user with a broken laptop or a business needing full IT support, our team of highly rated professionals is here to help.
In this guide, we’ll compare uBreakiFix and EasyITGuys, highlighting what uBreakiFix customers like you enjoy and dislike about the big-chain repair service, and how EasyITGuys offers a deeper, more secure tech support experience. From computer repair and phone support to identity protection and cybersecurity, discover why so many people are switching to EasyITGuys as their go-to tech solution.
uBreakiFix (recently rebranded under Asurion) has become popular nationwide for its convenient device repairs. With 700+ stores across the U.S. and even mobile repair vans, it’s known for same-day fixes and free diagnostics. Many customers appreciate that uBreakiFix is an authorized repair provider for brands like Samsung and Google, using quality parts for cracked screens or battery replacements. They’ve completed over 21 million repairs and earned thousands of 5‑star reviews, proving they can get the job done.
However, bigger isn’t always better. Being a large chain, uBreakiFix has some common pain points that drive customers to seek alternatives:
Inconsistent Service Quality: As a franchised operation, the experience can vary by location. Some stores have stellar techs, while others employ less experienced staff. Customers have reported sloppy repair work (e.g. screens reattached with excess glue, causing new damage) and having to return multiple times to fix the same issue (reddit.comreddit.com). In one case, a phone came back with worse problems after a repair, and it took three visits to resolve (reddit.com).
Lack of Accountability: There are stories of uBreakiFix not taking responsibility if a device gets damaged in their care. For example, one customer’s Pixel phone screen cracked while under repair, and the store tried to charge for the new screen instead of fixing their own mistake (reddit.comreddit.com). Such incidents leave a bad taste, as customers expect a reputable shop to stand behind their work. EasyITGuys, by contrast, prioritizes honesty and will make it right if we ever fall short.
Frustrating Policies and Claims: Because uBreakiFix is tied to Asurion (an insurance provider), some users have encountered bureaucratic headaches. One BBB review noted that “although the tech staff is very good, the management of uBreakiFix is horrible”, describing an infuriating insurance claim process that delayed the return of a repaired phone (bbb.org). Others felt “treated like a thief” when trying to use warranty services (bbb.org). At EasyITGuys, we cut through red tape – you deal directly with our team and get straightforward support without jumping through hoops.
Limited Scope – Just Break/Fix: uBreakiFix is mainly focused on reactive repairs – fixing what’s broken. They’ll replace your cracked screen or bad battery, but they won’t help much with broader tech needs like software issues, virus removal, data backup, or cybersecurity education. There’s little emphasis on preventing problems or protecting your digital life beyond the hardware repair. EasyITGuys, on the other hand, provides a holistic approach – we not only repair devices, but also secure them and support you long-term with training and preventive services.
Overseas Support & Communication Issues: While uBreakiFix’s in-store technicians are local, any phone or chat support may not be. As a large corporation, they sometimes route customer inquiries to call centers where communication can be challenging. Many tech giants outsource support overseas, leading to language barriers or scripted responses. All EasyITGuys support is USA-based, so you’ll always talk to a friendly expert who speaks your language and understands your needs. Our clients avoid the frustration of being misunderstood or struggling with heavy accents – clear, personable communication is a core strength of our team.
In short, uBreakiFix excels at quick gadget repairs, but if you value consistent quality, trust, personalized service, and cybersecurity, you may find it worthwhile to consider an alternative like EasyITGuys.
EasyITGuys is a locally owned tech support and IT service provider founded in 2009. We’ve spent over 15 years building a reputation for fast, reliable, and honest service – the kind of experience you don’t always get at a big franchise. Our team consists of certified IT experts and repair technicians who are all based right here in the United States. We combine the knowledge of a large IT firm with the personal touch of a small, customer-focused company.
What sets EasyITGuys apart? Here are a few key differences that former uBreakiFix customers immediately notice when they switch to us:
Neighborly Service, Not a Call Center: When you reach out to EasyITGuys, you’ll speak directly with our in-house team in Wisconsin/Minnesota. We often work one-on-one with clients via phone, chat, or in person – no bouncing between departments or retelling your story to multiple agents. Many of our technicians will get to know you by name. Our clients often say they feel like they have a “friend in the tech business” rather than just a ticket number.
Highly Rated and Trusted: We’ve earned hundreds of 5-star reviews on Google, Facebook, and the BBB, with an overall 4.8/5 star rating for our services. Our BBB rating is A+ for our commitment to ethical business and customer care (bbb.org). This stellar reputation has been built one happy client at a time. (Fun fact: many of our customers are referrals from others who loved our service!) Trust is the foundation of everything we do – one of our core values is “building trust in all things we do.” In contrast, uBreakiFix is not BBB accredited or rated and has received mixed customer feedback in that forum (bbb.orgbbb.org).
Transparent & Honest: EasyITGuys prides itself on transparent pricing and honest advice. We don’t upsell you on unnecessary fixes or surprise you with hidden fees. In fact, our company was highlighted for “fast response times, transparent pricing, and five-star customer service” in a BBB overview (bbb.org). For example, if your old computer isn’t worth repairing, we’ll tell you upfront – even if it means less profit for us – because it’s the right thing to do. Our honesty earns long-term trust. (One customer review noted how our tech “could have easily taken advantage” by charging for a costly repair, but instead patiently explained why it wasn’t worth it – saving the customer money and demonstrating integrity.
Convenient Support – We Come to You (or Fix Remotely): Don’t want to drive to a repair shop and wait in line? EasyITGuys has you covered. We offer on-site house calls for customers within about 100 miles of our St. Croix Falls, WI service center, including areas like Stillwater, New Richmond, Hudson, Amery, the Twin Cities, and beyond. Our technician can come directly to your home or office to troubleshoot your tech issues – a concierge-style service uBreakiFix doesn’t provide. Not in our immediate area? No problem – we provide nationwide remote support. With your permission, our experts can securely connect to your PC or guide you over the phone from anywhere in the country. We’ve resolved issues for clients in all 50 states this way. In fact, remote fixes are often done the same or next day, saving you time and hassle. (uBreakiFix, by contrast, requires a store visit or mailing your device unless you’re in one of the limited areas with their mobile vans.)
Truly Comprehensive Services: EasyITGuys is not just for break/fix problems – we’re a full-service IT partner. This means we handle everything uBreakiFix does and a whole lot more. Yes, we repair broken hardware (from PCs to phones), but we also provide services uBreakiFix won’t, such as: proactive maintenance, virus and hacker protection, data backups, cloud services, Wi-Fi/network optimization, software training, and even IT consulting for businesses. We take a holistic approach to technology care: our mission is to keep all your tech running smoothly and safely, not just to fix today’s problem and send you on your way. In the next sections, we’ll detail our home user and business solutions that go beyond what uBreakiFix offers.
And importantly, everything is communicated in plain English. Our technicians are easy to understand and happy to answer questions. Many folks come to us after feeling lost or talked down to elsewhere. At EasyITGuys, we make IT truly easy to understand for the average person. Friendly, patient support is baked into our DNA.
One of the biggest advantages of choosing EasyITGuys is that we do more than just the basics. Today’s tech issues aren’t only about hardware failures – cybersecurity and data privacy are huge concerns, and this is where EasyITGuys really shines as an alternative to uBreakiFix.
uBreakiFix’s Limitations: If you go to uBreakiFix with, say, a virus infection or concern about identity theft, they might not have a solution. Their business revolves around fixing physical problems (broken screens, dead batteries, etc.). They don’t offer ongoing protection services or in-depth cybersecurity help for home users. Essentially, once your device is “fixed,” you’re on your own until something else breaks.
EasyITGuys goes further: We are deeply focused on personal cybersecurity and helping our clients stay safe online. Here are some of the value-added services we include or offer that set us apart from the typical uBreakiFix experience:
Virus & Malware Removal + Ongoing Protection: If your computer has malware, we don’t just clean it up; we also harden your system for the future. Our team will install and configure next-generation antivirus/anti-malware software (and even enterprise-grade tools like EDR and firewall management) to prevent future infections. We also teach you safe browsing habits. In our approach, removing a virus is step one – preventing its return is step two. uBreakiFix might wipe a virus for you, but we provide a long-term shield.
Identity Theft Protection: EasyITGuys offers Identity Protection services to constantly monitor and safeguard your personal information. Through our partner platform, we can watch the dark web for your leaked data, alert you to suspicious credit activity, and help you respond to identity fraud. Our identity protection plans for individuals and families proactively defend against one of the scariest modern threats – something uBreakiFix doesn’t address at all. For instance, we include features like dark web monitoring, credit report alerts, password breach scanning, and even identity restoration assistance if the worst happens. This kind of digital security net gives our clients peace of mind that extends far beyond a device repair.
Secure Data Backup Solutions: Ever had a hard drive crash or a phone die, and you realized you might lose precious data? We’ve been there. EasyITGuys helps set up automated cloud backups for your important files and photos. We’ll ensure that even if a device fails or gets lost, your data is safely backed up and recoverable. And if you didn’t have a backup and disaster strikes, we offer data recovery services to salvage what we can. Rather than just replacing a failed drive like a typical repair shop, we care about saving your data and memories.
Home Wi-Fi and Network Security: Our services cover home networking issues, such as fixing Wi-Fi dead spots, securing your router, and stopping that pesky printer from disconnecting. We perform network security audits for home users, ensuring that your entire digital environment (PCs, smart TVs, thermostats, cameras, etc.) is configured safely. uBreakiFix doesn’t come to your house to troubleshoot Wi-Fi or offer guidance on securing an IoT gadget – but EasyITGuys does. We want every aspect of your tech life to be fast, reliable, and safe.
Education and Training: We believe in empowering our clients with knowledge. Through our blog and one-on-one guidance, we educate you on avoiding scams (phishing emails, tech support scams, etc.). Our team is happy to answer “dumb questions” and teach you how to use your devices more effectively. We even have an Online Training Portal with 200+ self-paced courses (covering basics like Windows and Excel up to cybersecurity skills) that our members can access. This focus on learning and awareness helps you become more confident with technology. Big-box repair shops typically don’t invest time in customer education – we do, because it’s part of building that long-term trust.
In short, EasyITGuys aims to secure and optimize your technology, not just fix it when it breaks. We often say we’re in the peace-of-mind business. After an interaction with us, you’ll not only have a working device, but also more confidence that your information is safe and your tech is configured right.
Most uBreakiFix customers are everyday people with home tech issues – a cracked phone screen, a laptop that won’t turn on, a game console that needs repair, etc. If that sounds like you, here’s how EasyITGuys provides a better home tech support experience:
1. One-Stop Solution for All Devices: uBreakiFix primarily advertises phone, tablet, and basic computer repairs. EasyITGuys handles all that and more. Need your iPhone or Android troubleshooted? We can help with software glitches, app issues, data transfer to a new phone, and more (and if your phone’s physically broken, we’ll advise you on the best repair or replacement options – even if that means referring you to a specialist for something like a micro-soldering job). Have a slow laptop or a broken PC? We fix any make or model computer – Apple, Dell, HP, Lenovo, custom builds, etc. – and can upgrade components like RAM or SSD to speed it up. We also tackle things uBreakiFix would likely turn away, such as printer setup, smart TV issues, or recovering a forgotten password on your device. Our home support covers your whole tech ecosystem – from computers to Wi-Fi to smart gadgets – not just smartphones.
2. Personal Cybersecurity for Families: Unlike a typical repair shop, EasyITGuys offers Home Membership Plans that bundle tech support with personal cybersecurity. Our VIP Home Membership gives families ongoing support for their devices plus advanced security features like managed antivirus, patch management (we keep your system updated), dark web monitoring, annual security checkups, and more. Essentially, you get your own “IT department” for your household. Many of our clients join our membership program for the peace of mind that help is just a call away anytime and that their security is always up to date. (And yes, members get perks like priority service, extended hours starting at 9am, and discounts on repairs/add-ons) This is something you’ll never find at uBreakiFix – they have no comparable membership or preventive care plan for home users. It’s a unique offering from EasyITGuys to ensure your home technology runs smoothly year-round.
3. Friendly USA Techs (No Language Barriers): We already touched on this, but it’s worth emphasizing for home users who might not be super tech-savvy: our team explains things in easy terms and is very patient, polite, and friendly. If you’ve ever felt intimidated or talked down to at a repair shop, you’ll find our approach refreshing. We hire for communication skills and empathy, not just technical know-how. Many customers come to us specifically because they had trouble communicating with overseas support or felt frustrated with Geek Squad or others. At EasyITGuys, you’re comfortable and understood – an underrated but crucial part of good support.
4. Remote Support and After-Hours Assistance: Life doesn’t always wait for business hours when tech trouble strikes. While our standard support hours are Monday–Friday, 10am–6pm CST for residential clients, we recognize issues can happen anytime. EasyITGuys provides an AI-powered 24/7 tech assistant via chat, SMS, or phone to help troubleshoot common problems outside of hours. So even at 10pm on a Saturday, you have some guidance available. And for our business clients with after-hours plans, we do offer 24/7 live support (more on that shortly). uBreakiFix, by comparison, is completely unavailable outside their store hours – typically no evenings, no Sundays. They don’t have an online support line for midnight emergencies. With EasyITGuys, you have a safety net at all times, even if a human isn’t directly on the line at 3am. Our AI assistant can often walk you through simple fixes or at least gather info for us to address first thing next morning.
5. Trust and Relationship: For home users, letting someone handle your personal devices is a matter of trust. You might have family photos, financial info, or personal emails on that PC or phone. EasyITGuys has a strong track record of trustworthiness and confidentiality. We’re a BBB A+ rated company and have been serving the community for over a decade without scandals or data mishandling issues. We also hold ourselves to high ethical standards – for instance, if we fix your computer and notice it could use more security, we’ll recommend it but never force you into anything or snoop through your files. At uBreakiFix, experiences can vary – you don’t always know who in the backroom is working on your device, especially at a busy store. With us, you often get the same dedicated tech or a small trusted team. Over time, many clients become like friends. In fact, a lot of our home customers have been with us for years and “many truly become long-term friends through our VIP membership program” as noted in one community article. We build that long-term relationship, rather than a one-and-done transaction.
Bottom line for home users: EasyITGuys is like having a personal IT concierge for your family. We handle all the technical stuff so you can enjoy your devices without worry. We do the repairs, and we keep you safe, educate you, and be there for your tech questions anytime. It’s a more comprehensive, caring approach compared to the impersonal fix-and-go model of uBreakiFix.
If you’re a small business owner or manage IT for a company, you might wonder how EasyITGuys compares to services like uBreakiFix in the business context. Perhaps you’ve sent an employee’s laptop or phone to uBreakiFix for repair before, or used Geek Squad’s business services. Here’s where we really stand out: uBreakiFix isn’t designed to support businesses holistically – but EasyITGuys is.
uBreakiFix for Business – Limited to Devices: uBreakiFix does offer repairs for business devices (some companies use them for fixing employee phones or tablets quickly). They even have some enterprise partnerships for device maintenance. But that’s about where it ends – they fix the hardware and hand it back. They don’t monitor your systems, manage your network, handle cybersecurity compliance, or give strategic IT advice. There’s no business continuity planning or cloud management coming from uBreakiFix; you’d need a true IT provider for that.
EasyITGuys for Business – Managed IT & Cybersecurity: We are a full-fledged Managed Service Provider (MSP) for businesses, meaning we can act as your outsourced IT department or supplement your internal IT staff. Here are key benefits for businesses that choose us:
Managed IT Support Plans: We offer 24/7/365 IT support plans for businesses. During normal hours (M–F 8am–6pm CST) you get unlimited helpdesk support, and we have after-hours emergency on-call support for our business clients who need it. Our monitoring systems keep an eye on your servers, workstations, and network around the clock. If a server goes down at 2am, our team is alerted immediately – something a break/fix shop simply doesn’t do. We minimize downtime and keep your business running smoothly.
Co-Managed IT and Consulting: If you already have an IT person or team, we can work cooperatively with them (co-managed IT) to fill any gaps – maybe you need cybersecurity expertise or holiday coverage. EasyITGuys brings specialized knowledge in compliance, cloud, and security frameworks that many in-house teams appreciate. We frequently help businesses implement standards like HIPAA, NIST, CMMC etc., to meet regulatory requirements. uBreakiFix, of course, doesn’t offer any of this kind of consulting or compliance assistance.
Cybersecurity Services for Business: Cyber threats are one of the biggest risks to companies today. EasyITGuys has a security-first approach in all our business services. We conduct risk assessments, penetration testing, dark web monitoring for company credentials, employee security awareness training, and more. We can deploy advanced protections like firewalls, endpoint detection/response, email threat filtering, and zero-trust security models for our clients. In fact, we often become the Virtual CISO (Chief Information Security Officer) for small businesses who can’t staff one themselves. This proactive security stance dramatically reduces the chance of a breach. uBreakiFix’s scope here is essentially zero – they fix hardware, but won’t know how to protect your data from ransomware or ensure your backups are secure. EasyITGuys will, and we make it a top priority.
Networking, Cloud, and VoIP: Need to set up a new office network, migrate your email to Microsoft 365, or get a VoIP phone system? We do all that. EasyITGuys designs and supports network infrastructure (routers, switches, Wi-Fi for your office), we offer managed cloud services (we are Microsoft partners, for example), and we provide VoIP business phone solutions. Our experts can virtualize your servers, implement Microsoft Azure or AWS solutions, and ensure your business technology is scalable and efficient. These are advanced IT services far outside the realm of a device repair shop like uBreakiFix. When businesses turn to us, they get a one-stop tech partner for everything: from setting up a new workstation to long-term IT strategy.
Fast On-site Support for Local Businesses: If your business is near our base (Western Wisconsin and the Twin Cities region), we offer prompt on-site service. We regularly serve local businesses in areas like Stillwater, Hudson, New Richmond, Amery, St. Paul/Minneapolis and more. When something can’t be fixed remotely, we’ll dispatch a skilled technician to your location quickly. Many small businesses have found this more responsive than waiting days for a Geek Squad or a uBreakiFix mail-in. We understand that every hour of downtime costs you money, so we act with urgency. Our commercial clients often commend us for our fast response times and effective solutions that keep their operations humming.
Trust and Experience: EasyITGuys has been helping businesses since 2009. We’re a family-owned company that values long-term partnerships. We still support businesses that signed up with us 10+ years ago – a testament to our consistent service. We hold ourselves accountable, with clear SLAs (service level agreements) and regular reporting to our clients. And we are always up-front about what we can or can’t do. If a problem requires a vendor or a third-party (say, fiber Internet issues or specialized software support), we’ll coordinate with them and advocate for you. Essentially, we take the stress of technology off your plate so you can focus on running your business.
For business folks who might have thought of uBreakiFix only to fix a broken device: imagine instead having EasyITGuys as an IT partner who prevents those devices from breaking in the first place, protects your data, and supports your growth with technology. That is a far more valuable proposition to any organization.
(Side note: If you are a business with a fleet of devices, we can of course handle repair logistics too – including warranty coordination, loaner devices, etc. So we cover that break/fix need, wrapped inside a much broader support relationship.)
When comparing EasyITGuys to any big tech support brand, one thing stands above all: our commitment to customer satisfaction and trust. We know these words get thrown around a lot, but we truly live by them:
Satisfaction Guaranteed: We offer an extended 60-day satisfaction guarantee on our services. If the problem isn’t resolved or comes back within 2 months, we will make it right at no additional cost. uBreakiFix’s guarantee is typically 90 days for parts/labor on the specific repair they did – which is fine – but they don’t promise you’ll be happy with the service itself. EasyITGuys wants you to be delighted with both the outcome and the experience. If you’re not, tell us and we’ll work to fix it. This guarantee is part of our culture of accountability.
Local Reputation & Community Values: Being a local small business, our reputation in the community is everything. We treat every client with respect and go the extra mile, because word of mouth is powerful. It’s no coincidence we’ve maintained 5-star ratings across hundreds of reviews – we genuinely care about each customer’s outcome. We’re also involved in community education, sharing tech tips on our blog and social media, and volunteering expertise to local groups when we can. This community-driven approach is different from a national chain that relies on volume and advertising. With EasyITGuys, you’re supporting a team that in turn supports the community.
Continuous Improvement: Technology never stands still, and neither do we. Our technicians undergo ongoing training and certifications to stay current. We’re always researching the latest cybersecurity threats, software updates, and best practices to keep our advice up-to-date. When you call us with a question, you’ll get an answer based on the latest knowledge – not a script that hasn’t changed in years. This agility means we can often solve issues faster and more effectively. We also invest in our own tools and infrastructure (remote monitoring systems, AI support agents, etc.) to serve you better. Choosing EasyITGuys means you have a cutting-edge team on your side, without losing that personal touch.
No Affiliation with uBreakiFix – Truly Independent Advice: We want to clarify again, EasyITGuys is not affiliated with uBreakiFix or Asurion in any way. Why does that matter? Because it means our advice is unbiased and solely in your best interest. If your device issue would be best solved by a manufacturer warranty repair or a specialized service, we’ll tell you so – even if that means you don’t use EasyITGuys for that particular fix. Our goal is your solution and satisfaction, not locking you into our service at all costs. For instance, if you have AppleCare+ on your iPhone and it’s cheaper to use that at Apple than to have us repair it, we’ll advise you accordingly. That honesty is something customers have praised us for time and again. We’re here to build trust, not to make a quick buck. This differentiates us from many corporate tech services.
If you’ve used uBreakiFix (or a similar service) and felt it was just “okay” – maybe the job got done but there was no wow factor or follow-up care – then we invite you to try EasyITGuys and feel the difference. We strive to exceed the basics: not just fixing your problem, but making you feel supported and secure in the process.
How to get started? It’s simple. You can contact EasyITGuys by phone or email to discuss your tech needs or issues. One of our friendly USA-based experts will listen and provide guidance, often right on the spot. If you need in-depth help, we’ll schedule a remote session or an on-site visit at your convenience. We also encourage you to explore our Home Support Membership plans for ongoing coverage, or our Managed IT services if you’re a business – these offerings pack tremendous value and might be exactly what you’ve been missing.
For additional information, feel free to browse our website’s resources like the Tech Support Services page for home users or our blog insights on cybersecurity. You’ll see that we’re not just talk – we share actionable tips and transparent details about our services openly.
In summary, EasyITGuys is proud to be a top-rated uBreakiFix alternative that homeowners and businesses across the USA trust for comprehensive tech support. We provide the convenience and expertise you expect from a national brand, without the drawbacks – and we add a whole new layer of personal care, cybersecurity focus, and proactive support that others simply don’t offer. Our mission is to build long-term relationships through exceptional service, so you always have a trusted tech ally on call.
Don’t settle for the basics. Upgrade your tech support experience by choosing EasyITGuys – where we make IT easy, and your peace of mind is our priority. Get in touch with us today and let us show you a better way to keep your technology running smoothly and safely!
Ready to experience the EasyITGuys difference? Whether you’re dealing with a frustrating tech problem or need proactive IT management, we’re here to help. Contact us today for:
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For more information, view more pages on our website, chat with us, email us, or call us at (651) 400-8567. Let us show you how we Make IT Easy!
Disclaimer: All product and company names (including uBreakiFix® and Asurion®) are trademarks™ or registered® trademarks of their respective holders. EasyITGuys is not affiliated with, sponsored by, or endorsed by uBreakiFix/Asurion. Any references are for comparison and informational purposes only.